Startups are new age. But planning, executing, and running a startup success is a problem most of us meet. It’s tough, yes, but not impossible. The meat of running a successful startup in digital marketing. If you can’t do digital marketing properly, you can’t sell or broadcast your idea, no matter how good it is.
Here are the essentials of successful digital marketing for startups.
1. Your content defines your success
Have great content. But it’s such broad advice, right? Here’s what you should do:
- Brainstorm on your cornerstone content (see this Yoast article for learning more).
- Be clear about your promise to your customers, your identity, your message.
- Suppose you have a client absolutely high priority to you. But she only has 10 seconds. How do you explain your promise? Your brand? Sort that out in your head first.
- Create content to attract people to your site with that clear message, the promise.
- Content isn’t just copy or text. Check Fiverr, Elance, etc. and get engaging videos, infographics, ebooks, etc. made to explain your product or service to visitors (or DIY). Free downloadables are a good thing to get loyal customers.
SEO Experts have intelligent services you can hire for SEO for your website or blog. Check our other articles about SEO as well. Here we’re going to give you a quick glimpse about SEO:
- A blog is a must. Find keywords, use your cornerstone content, and craft compelling articles to get traffic.
- Making it secure is important for eCommerce websites. HTTPs certificate is also known to boost your ranking on search engine result pages.
- The website must be mobile-friendly. Design mobile-first if you can.
- Social is a queen if the content is king. Get people to talk about you on social media.
- Make fast loading pages.
- Check our link building guide.
- Using social media the right way
It’s cost-effective using social media for promotion. A Facebook or LinkedIn page comes for free. But are all startups successful even though they all use social media? No.
- Interact with your followers. It’s called “social” media for a reason.
- Be frequent, both in your blog and social media updates.
- Generate loyalty, don’t just promote your links or products.
- Aim for brand development, not website promotion. You need customers more than you need traffic in a startup.
- Call to action
Sort out what you want visitors doing on your site. Craft an amazing landing page that drives visitors towards your call to action. Read CopyBlogger’s Landing Pages Turn Traffic Into Money.
- Use free tools
There are tons of free tools up for the grab. You just need to figure out stuff you need to be done, and then search for plugins, software, web apps, gateways, etc. to leverage successful digital marketing.
- Cheap cart services, mailing software, Google’s analysis tools (Analytics, Webmaster Tools, AdWords Keyword Planner, etc.), collective publicizing websites, etc. are all available out there.
- One of the essentials of successful digital marketing for startups is presence in like-minded communities. LinkedIn groups, Facebook groups, or more specific (and higher value) communities like Stack Exchange websites, specific forums, etc. can be used to promote your startup and get feedback. And remember, trust translates into clientele.
- Generating effective leads
- Monitor your stats using all tools possible. You must have Google Analytics up and running for your website. Devise better plans to tap leads and fine-tune user experience on your website.
- Increase the number of offers, forms, downloadables, etc. Email addresses are very important, but respect the privacy of your users.
Authored by James Larson-a well-known digital marketing expert who has served as a marketing consultant in many fields like social media, guest writing, email marketing, and so on. James uses many modern techniques to harness traffic, conversions and leads through intelligent digital marketing of a brand or company. He believes that every digital marketing campaign has to be considered a full marketing campaign, and that to achieve higher success rates, it’s important to work on your image or brand reputation. With that in mind, he’s also pursuing a corporate image management degree.